2008 OAB Annual Convention
2008 OAB Convention - 60th Anniversary
Thursday, 3/27/08 - Friday 3/28/08
Renaissance Hotel / Cox Convention Center
Oklahoma City
Please join us as we celebrate the 60th Anniversary of the OAB in what we believe will be a FANTASTIC CONVENTION.
Our OAB Convention has it all--sessions and workshops for every Oklahoma broadcaster, including:
- Engineering
- Radio & TV Sales
- Television News/Promotion
- Sports
- Management Training
The Renaissance Hotel is offering a special $139 rate for OAB members. You must reserve your room before February 25 to qualify for the OAB rate. Rooms at the special rate are limited, so book now! Reservations can be made by calling (800) 859-6877, or click here to reserve online:
Renaissance Hotel Online Reservations
If you are unable to stay at the Renaissance Hotel, click here for information about other hotels in the area:
Alternate hotels in downtown Oklahoma City
Registration information has been mailed to all member stations. Click here for a printable copy of the registration packet.
Here's a preview of the outstanding line-up of sessions and events:
| Thursday, March 27 | ||||
|---|---|---|---|---|
| 7:30 | Continental Breakfast |
Engineer's Breakfast | ||
| 8:00 | ||||
| 8:30 | Visit the Exhibits! |
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| 9:00 | ||||
| 9:30 | ||||
| 10:00 | ||||
| 10:15 | ||||
| 11:00 | ||||
| 11:30 | 11:30 - 12:00 Visit the Exhibits! |
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| 12:00 | 12 - 1:15 p.m. Luncheon |
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| 1:00 | ||||
| 1:30 | ||||
| 2:00 | ||||
| 2:30 | ||||
| 3:00 | ||||
| 3:30 | 3:30 - 4:15 p.m. "Washington Update” David Oxenford, OAB Legal Counsel John David, Exec. Radio VP, NAB |
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| 4:00 | ||||
| 4:30 | 4:15 - 5 p.m. Annual Membership meeting |
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| 5:00 | Free Time |
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| 5:30 | ||||
| 6:00 | ||||
| 7:00 | ||||
| 8:00 | ||||
| 9:00 | ||||
| 10:00 | ||||
| Friday, March 28 | ||||
| 8:00 | Continental Breakfast |
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| 8:30 | ||||
| 9:00 | 8:45 a.m - 11 a.m. |
9 - 10:30 a.m. Radio Sales Idea Exchange |
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| 9:30 | ||||
| 10:00 | ||||
| 10:15 | ||||
| 10:30 | ||||
| 11:00 | TBA |
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| 11:30 | ||||
| 11:45 | Noon - 5 p.m. Sports Seminar at the Bricktown Ballpark |
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| 12 p.m. | Student Appreciation Luncheon |
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| 1:00 | ||||
| 1:30 | 2 - 4 p.m. Explore Bricktown Free Time |
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| 2:00 | ||||
| 2:30 | ||||
| 3:00 | ||||
| 3:30 | ||||
| 4:00 | OAB Board Meeting |
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| 4:30 | ||||
| 5:00 | Free Time |
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| 6:00 | ||||
| 7:00 | ||||
| 8:00 | ||||
| 9:00 | ||||
| 10:00 | ||||
Thursday, March 27
8:30-10:15am
"Better Teasing and Promotion"
Graeme Newell, 602 Communications
Graeme Newell is considered the premiere Trainer of Television News shops throughout the country. Learn from Graeme how to write in a more compelling way. Graeme's practical solutions will allow you to tease and promote your newscasts for maximum impact and maximum ratings. Recommended for Television News Promotion Professionals.
10:15-11:30 am
"Station Branding"
Graeme Newell, 602 Communications
In his second session, Graeme will train you on how to "Build Your Station's Brand" This very practical session will focus on how you can solve some difficult News Marketing problems and develop a winning brand. Recommended for Television Promotions/Marketing Professionals.
9:00-11:30am
"How To Be A Million Dollar Seller"
Michael Guld, The Guld Resource Group
Michael’s career of Account Executive to Station Owner was built on understanding his client’s business. His seminar is based on the premise that “if you help your clients grow their business, your business takes care of itself.”
In this highly effective seminar, you will learn the difference between the Sales [Process] and the Sales [Product]; how to identify buying influences, how to work with different personality profiles, and how to promote your unique personal values. Recommended for all Radio Sales Professionals.
Michael will include topics such as:
• How to develop the right sales perspective
• How to set goals
• How to prospect for gold
• How to develop your prospects into clients
• How to successfully work with advertising agencies
• How to position “the numbers” and “around the numbers”
• How to make the most of your time
• How to stand out in a crowded marketplace
12:00-1:15pm
OAB Luncheon
1:30-3:30pm
"How To Make and Manage Million Dollar Reps"
Michael Guld, The Guld Resource Group
Too often in today's competitive media environment, the focus of attention is on "sales goals." But as the saying goes, “if you spend all of your time watching the scoreboard, the ball is going to hit you in the face!" Like the winning score in a ballgame, achieving "sales goals" is the end result of playing a great game and having great coaching!
Your success as a manager will hinge on your ability to build successful relationships with your clients and with your staff. How do you attract and hire top talent? How do you inspire passion and create loyalty so that your staff will go the extra mile for you and your customers? How do you set priorities and manage your professional career in the face of competing demands?
Here is your opportunity to develop the skills to be a winning manager, and to create and manage Million Dollar Sales Reps. Recommended for all Radio Sales Managers.
Thursday, 3/27/08
1:30-3:30pm
"Effective Presentations: Getting Others to Understand and Accept Your Ideas"
Joel Hochberger, Effective Presentations Inc.
A MUST for all professionals on how to better organize and deliver their ideas. Joel Hochberger’s “Real World” approach to the important area of Presentation Skills enables you to develop your own skills that you can immediately use to deliver presentations that are clear, concise, interesting, and persuasive. Recommended for All Broadcast Professionals.
Here’s what they say about Joel Hochberger's Persuasive Seminar:
“…I can’t imagine ever delivering an important speech or presentation without first rehearsing it with Joel Hochberger.” – Richard Fizdale, Chairman, Leo Burnett Company
“…Our sales are continuing to hit new levels and I’d have to say that your training is a big reason for our success!” – James Ruff, President, Oppenheimer Funds Distributor
“…probably the most useful seminar I’ve attended in my six years at the Tribune!” – Gary Radner, District Sales Manager, Chicago Tribune
Thursday, 3/27/08
3:30-4:15pm
"Washington Update: Legal and Regulatory Review"
David Oxenford, Davis Wright Tremaine, LLP
John David, Executive VP, Radio, NAB
Join our esteemed Washington DC attorney David Oxenford and NAB's Executive VP of Radio John David as they review the regulatory issues of Capitol Hill and the FCC. David and John will update us on events and rulings that affect our business. Recommended for Radio & Television Managers.
Thursday, 3/27/08
4:15-5:00pm
OAB Annual Meeting
• Financial Report
• President's Report
• Election of 2009 Officers
Thursday, 3/27/08
6:00-10:00pm
Hall of Fame Reception and Banquet / OAB 60th Anniversary Reunion
Join us as we honor the contributions made to our profession by four outstanding individuals: Jerry Park, Television Sportscaster; Jan Stratton, Television Journalist; Dale Wehba, Radio On-Air Personality; and Chuck Edwards, Radio Sports Director. We will also recognize many Past Hall of Famers and Past Presidents of the OAB as we celebrate the 60th Anniversary of OAB.
Thursday, 3/27/08
7:30am-5:00pm
Exhibits and SBE Engineering Seminar
Exhibitors: Axcera, Comrex Corp, Continental Electronics, E.L. Marsden Wireless, EVS, Florical Systems, GBS-Giesler, Gepco Int'l., Harris, Home Improvement Network, Logitek Electronic Systems, Media Specialists, Microwave Radio, NVision, Oklahoma News Network/Oklahoma Agrinet, Oklahoma Tourism, RCS, rentAtower.com, RF Solutions, RF Specialties, SBE 85/Oklahoma City, Sierra Multimedia, Sony, Thomson Grass Valley, TM Television, and Utah Scientific.
Friday, March 28
Friday, 3/28/08
8:45-11:00am
"The Self-Starter Manual: A Guide to Understanding and Managing Your Own Motivation For a Lifetime In Sales"
Tim Daniel, Noll & Associates
Learn to master your own internal “motivational machinery.” Identify where your inner drive comes from, what takes it away, and how to get it back.
Workshop Highlights:
• The limits of will-power
• The recipe for burnout
• Staying in “The Flow” over the course of a long career
• Thought distortions that ruin our motivation – and how to erase them
• Is this really ME? - Expressing your real identity through your work
• Common motivation-busters - and how to overcome them
• 8 steps to reset and reengage your motivational machinery
Tim Daniel is an applied behavioral scientist and a gifted professional speaker known throughout the nation for his high-content, high-impact seminars on personal and organizational excellence.
What they are saying about Tim Daniel:
“Riveting….Tim creates total engagement and demands a response.”
“He teaches, entertains, and leads with ease!”
“A thinking person’s speaker!”
“The finest leadership mind in the industry today.”
Recommended for All Radio & Television Sales Personnel.
Friday, 3/28/08
9:00-10:15am
"Clearer Stronger Storytelling"
Al Tompkins, The Poynter Institute
Al Tompkins is The Poynter Institute's Group Leader for Broadcasting and Online. More than 20,000 people a day read his online journalism story idea column, Al's Morning Meeting.
Veteran News Guru Al Tompkins will teach you:
- How to laser-focus your story pitches and your stories. You will turn stories faster by not collecting material you don't need.
- How to find and development memorable characters
- How to think visually, even when the story doesn't seem to be visual
- How to go beyond the obvious to the "story behind the story"
- How to land great soundbites that hang in the viewer/listener's ear. It begins with asking better questions.
- The vital importance of great natural sound to storytelling.
The workshop will be loaded with practical examples from journalists who do what you do every day. Recommended for Television News Personnel.
Friday, 3/28/08
10:30-11:45am
"Tough Calls--Everyday Ethics
Al Tompkins, The Poynter Institute
This workshop uses everyday examples from newsrooms around the country to help you think through the tough ethical challenges you face every day. It will include:
• How do you handle graphic images or disturbing soundbites in your story?
• When and how should you use confidential sources?
• What about ethics in editing issues such as when and how to use music, special effects like slow motion, when and how should we "clean up" or cut together soundbites?
This is a highly practical interactive conversation. Come ready to share your ideas and thoughts. Recommended for Television News Personnel.
Friday, 3/28/08
9:00-10:30am
"News You Can Use: Ideas That Work and Generate Money"
Radio Sales Exchange
Join other OAB members in a round table discussion of Good Creative Ways to increase your revenue. Please bring a success story you are proud to share with the group. Present your idea and learn from everyone else’s. There are no bad ideas in brainstorming, so come help generate excitement for our sales process. Recommended for Radio Sales and Management.
Friday, 3/28/08
Noon-1:15pm
OAB Student Appreciation Luncheon
Get to know the broadcasting students, see samples of their award-winning work, meet the Faculty Fellowship and Scholarship winners. Also, we will present the 2007 Community Service Awards, recognizing the excellent community service efforts of our radio and television members.
Friday, 3/28/08
Noon-5:00pm
Sports Seminar at Bricktown Ballpark
Join us for an afternoon at the Bricktown Ballpark. There will be a couple of sessions—Play-by-Play for baseball, followed by Sports Marketing. The afternoon will be capped off by a chance to visit with MLB players from the Chicago White Sox and Texas Rangers.
Friday, 3/28/08
1:30-3:30pm
"The Manager as Catalyst: Building a Culture of Boldness"
Tim Daniel, Noll & Associates
The most effective managers build in the conditions under which sellers can create new ways to uphold the perception of value, thereby securing high rates.
In his session, Tim Daniel will teach us the key components of a sales culture that consistently serves higher rates and low account churn. Learn how to imprint these components on your organization. Recommended for Radio & Television Sales Managers.
Session highlights include:
• The traits of bold sales cultures
• The traits of bold, high-growth companies
• What managers in these companies do an do not spend their energies on
• How do we measure up?
• “Giving a Fish” managers vs. “Teaching to Fish” managers
• The ethic of excellence—learning from both failures and successes
• The power of the manager’s personal example as a seller
Friday, 3/28/08
2:00-4:00pm
Explore Bricktown -- Free Time
Enjoy an OAB Canal Boat Ride through Bricktown to learn of Oklahoma City's Renaissance. The tour lasts one hour and there is plenty of opportunity to shop and sightsee this Historic District. For OAB Members, Guest, and Families.
Friday, 3/28/08
8:00am-4:00pm
Student Day
OAB welcomes Oklahoma broadcasting students from universities around the state. Get to know our future broadcasting professionals! Here is the opportunity to have the students join the OAB in its convention.
Friday, 3/28/08
6:00-10:00pm
Outstanding Achievement Awards Reception and Banquet
Join us as we recognize the excellent work of OAB radio and television stations in 2007. Radio and television awards, personality of the year, and station of the year awards will be presented. See why this is still the very best business to be in!
Investment
Full Registration: Includes ALL sessions and ALL meals
$150 Per Person
Daily Sessions (with at least one station Full Registration)
$10 Per Day / Per Person
Meals Purchased Separately
Lunches: $30
Dinners: $60 (Includes pre- and post-dinner receptions.)